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Goldenrod
Goldenrod: Wildfire Preparedness for Households

Wildfires are getting bigger.So is the number of homes in their path.

Wildfire season doesn't wait. See where you stand in 5 minutes.

$40B
in insured wildfire losses in 2025, a new record
Source: Swiss Re Institute, December 2025
1.8M acres
burned in the US through April 2026, 194% above the 10-year average
Source: NIFC, May 2026
46M
homes at risk from wildfire in the wildland-urban interface
Source: USDA Forest Service

What changes when you're prepared

Unprepared

The dread that creeps in when the headlines start

A to-do list that's been sitting there for years

Fragmented advice from a dozen sources that never quite adds up to a plan

Minutes to think through what should have taken months

Hoping your insurance covers what you think it does

Prepared

Knowing where you stand, and what's actually left to do

A clear starting point, sized for the time you have today

Your plan, your kit, and your next step in one place

The decisions that matter most, already made

Knowing what it covers, and where the gaps are

More than a checklist.

Goldenrod preparedness screen
Goldenrod action item screen
Your readiness. Your plan.
A preparedness assessment built around your household, updated every time you complete an action.
No guesswork on effort
Every action shows time, cost, and complexity upfront. Pick what works for today.
Follow a series
Step-by-step action plans for wildfires, with your next task always queued up.
Trusted resources, built in
Each action links to vetted guidance from sources like FEMA, Red Cross, and ready.gov.

Wildfire preparedness shouldn't require a dozen websites.

We organize what matters and deliver a plan customized for your family and location.

Assess your preparednessFree

Tell us your ZIP code, household makeup, and how prepared you feel. In under 5 minutes you'll see your readiness level and know exactly where your gaps are before wildfire season starts.

Build your emergency kitFree

A curated wildfire-specific kit list tailored to your household — kids, pets, medical needs included. Check items off and watch your readiness grow.

Work through your preparedness planPaid

A step-by-step plan covering every person, pet, and route. Set your meeting points, out-of-area contact, and go-bag assignments. Goldenrod is there when you need to share or act on your plan.

Insurance coverage reviewPaidComing Soon

Plain-language education on wildfire coverage gaps plus resources to support conversations with your insurance agents. Most homeowners don't know their gaps until it's too late.

Wildfire reaches further than the flames

Wildfire isn't only a wildland problem anymore. When fire reaches communities, the impacts ripple outward, including for people whose homes never see a flame.

Smoke that travels

Wildfire smoke doesn't stop at the burn line. It can affect air quality for hundreds of miles and weeks at a time, with real consequences for kids, older adults, and anyone with respiratory or heart conditions.

Power that goes dark

In fire-prone regions, utilities now shut off power proactively when conditions are dangerous. Homes lose power for hours or days, even when no fire ever reaches the area.

Markets that retreat

Insurance is getting harder to keep in fire-prone zones. Mortgage lenders are pulling back. Property values shift as risk maps redraw themselves. The financial weather is changing, even when the actual weather isn't.

Wildfire preparedness is the foundation for all of it. That's where Goldenrod starts.

WHY THIS MATTERS

Why this matters

21%

of wildfire-exposed households have made an emergency plan

People aren't unprepared because they don't care. They're unprepared because no one made it simple enough to finish.

The data backs this up. Among those who encounter preparedness information, 92% take action. Among those who don't, only 38% do.

That's what we built Goldenrod to do.

Source: FEMA 2023 National Household Survey

Ready starts here.

Get your free preparedness assessment in under 5 minutes — no account required.